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06
DEC
2016
In the News:

San Marcos Marketing Students Put their Skills to Work

Royals Got Talent flierStudents in Dual Enrollment Marketing 203 (Marketing Communications) at San Marcos High School have been working on marketing for Royals Got Talent (RGT), the annual showcase of San Marcos High School vocal talent. The winner of RGT will open for Grammy Nominated artist Gavin DeGraw and the Kids Helping Kids Gala Concert on Saturday, January 14, 2017.

The final RGT advertisement was selected by students from among 20 advertisements created by all Marketing 203 students. Created by Samantha Avelar, Izabella Garfias, and Melanie Rosales-Lagunes, the design utilizes a retro microphone graphic, complimentary pastel colors, and a modern sans serif font. Students in Marketing 203 also conducted a comprehensive pricing survey, developed videos of contestants, and utilize social media to generate interest in the event. Marketing 203 is the second course in the comprehensive three-year Entrepreneurship Academy taken by sophomores.